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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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DALL-E 3
B
Ideogram
S
Fathom
S
Figma AI
A
TaglineOpenAI's image model. Built into ChatGPT Plus.The one that actually gets text in images right.Meeting notes, free forever for individuals.AI features baked into the design tool you already use.
CategoryImageImageMeetingsDesign
PricingIncluded with ChatGPT Plus $20/moFree + $8/mo + $20/mo + $60/moFree for individuals + $15-$29/user/mo teamsIncluded with Figma plans
Best forChatGPT Plus users who want images without paying extra.Anything with text — posters, ads, album covers, slide decks.Solo operators, freelancers, small teams on a budget.Designers already on Figma.
Strengths
  • Excellent prompt understanding
  • Built into ChatGPT — no extra subscription
  • Good at composition + concepts
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney + Ideogram
  • Text rendering worse than Ideogram
  • No fine control
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Bot-joining model
  • Team features gated
  • Features vary by plan + region
  • Still rolling out
Kai's verdictB-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.S-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for solo + free. The best free option, hands down.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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