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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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DALL-E 3
B
Ideogram
S
Adobe Firefly
A
Lex
A
TaglineOpenAI's image model. Built into ChatGPT Plus.The one that actually gets text in images right.Commercially safe image gen, deeply integrated with Photoshop.Google Docs with an AI collaborator baked in.
CategoryImageImageImageWriting
PricingIncluded with ChatGPT Plus $20/moFree + $8/mo + $20/mo + $60/moFree + included with Creative CloudFree + $12/mo
Best forChatGPT Plus users who want images without paying extra.Anything with text — posters, ads, album covers, slide decks.Anyone in Creative Cloud. Brands that need copyright clarity.Essays, long-form drafts, thinking on the page.
Strengths
  • Excellent prompt understanding
  • Built into ChatGPT — no extra subscription
  • Good at composition + concepts
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
Weaknesses
  • Aesthetic ceiling below Midjourney + Ideogram
  • Text rendering worse than Ideogram
  • No fine control
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
Kai's verdictB-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.S-tier for text-in-image. Use this for posters, Midjourney for art.S-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.
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