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DALL-E 3
B
Ideogram
S
Lex
A
Midjourney
S
TaglineOpenAI's image model. Built into ChatGPT Plus.The one that actually gets text in images right.Google Docs with an AI collaborator baked in.The aesthetic gold standard for AI image generation.
CategoryImageImageWritingImage
PricingIncluded with ChatGPT Plus $20/moFree + $8/mo + $20/mo + $60/moFree + $12/mo$10-$120/mo
Best forChatGPT Plus users who want images without paying extra.Anything with text — posters, ads, album covers, slide decks.Essays, long-form drafts, thinking on the page.Anyone who wants beautiful images without thinking about prompts.
Strengths
  • Excellent prompt understanding
  • Built into ChatGPT — no extra subscription
  • Good at composition + concepts
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • Best-in-class art direction
  • v7 is stunning
  • Great style consistency
Weaknesses
  • Aesthetic ceiling below Midjourney + Ideogram
  • Text rendering worse than Ideogram
  • No fine control
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • No free tier
  • Discord-first UX (web now available)
  • Less controllable than ComfyUI
Kai's verdictB-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.S-tier for aesthetics. If you care how it looks more than how it's made, this wins.
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