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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Image
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DeepSeek
S
Ideogram
S
Figma AI
A
Hex
A
TaglineChinese open-weight powerhouse. Crazy cheap, genuinely smart.The one that actually gets text in images right.AI features baked into the design tool you already use.Modern data notebook with Magic AI assistant.
CategoryChatbotsImageDesignData
PricingFree web + ultra-cheap API (~$0.14/M input tokens)Free + $8/mo + $20/mo + $60/moIncluded with Figma plansFree + $28+/user/mo
Best forDevelopers + cost-conscious builders. Anyone fine with self-hosting.Anything with text — posters, ads, album covers, slide decks.Designers already on Figma.Data teams at startups + enterprises.
Strengths
  • Open weights you can self-host
  • Strong reasoning + math
  • Near-free API pricing
  • DeepSeek-V3 / R1 are serious models
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
Weaknesses
  • Data goes to servers in China — privacy concerns for business use
  • Chinese policy filters
  • English polish trails Western models
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Overkill for casual users
  • Enterprise pricing
Kai's verdictS-tier for price/performance. A-tier for consumer use. If you build apps, this is the budget pick.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier for data teams. S-tier if you already live in SQL + Python.
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