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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Devin
A
Ideogram
S
Figma AI
A
Lex
A
TaglineCognition Labs' autonomous coding engineer.The one that actually gets text in images right.AI features baked into the design tool you already use.Google Docs with an AI collaborator baked in.
CategoryAgentsImageDesignWriting
Pricing$500/moFree + $8/mo + $20/mo + $60/moIncluded with Figma plansFree + $12/mo
Best forEngineering teams offloading tickets. Ops/platform work.Anything with text — posters, ads, album covers, slide decks.Designers already on Figma.Essays, long-form drafts, thinking on the page.
Strengths
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
Weaknesses
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
Kai's verdictA-tier for the right use case. Not for solo devs. If you manage engineers, try one license.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.
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