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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
Pick tools (4 selected)
Dev Platform
Agents
Voice
Video
Audio
Research
Coding
Chatbots
Image
Meetings
Design
Productivity
Writing
Data
Marketing
Education
Figma AI
A
Adobe Firefly
A
HeyGen
S
Sora
A
TaglineAI features baked into the design tool you already use.Commercially safe image gen, deeply integrated with Photoshop.AI avatar videos. Record once, speak any language.OpenAI's video model. Long clips, cinematic quality.
CategoryDesignImageVideoVideo
PricingIncluded with Figma plansFree + included with Creative CloudFree + $24-$65/moIncluded with ChatGPT Plus/Pro
Best forDesigners already on Figma.Anyone in Creative Cloud. Brands that need copyright clarity.Course creators, multilingual marketers, anyone scaling video content.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Clone your face + voice in 2 minutes
  • Instant translation into 40+ languages with lip sync
  • Avatars look less uncanny than competitors
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Pricey for serious volume
  • Long shots still feel off
  • Ethics — easy to misuse
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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