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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Image
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Dev Platform
Data
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Figma AI
A
Hex
A
Ideogram
S
Devin
A
TaglineAI features baked into the design tool you already use.Modern data notebook with Magic AI assistant.The one that actually gets text in images right.Cognition Labs' autonomous coding engineer.
CategoryDesignDataImageAgents
PricingIncluded with Figma plansFree + $28+/user/moFree + $8/mo + $20/mo + $60/mo$500/mo
Best forDesigners already on Figma.Data teams at startups + enterprises.Anything with text — posters, ads, album covers, slide decks.Engineering teams offloading tickets. Ops/platform work.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Overkill for casual users
  • Enterprise pricing
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier for data teams. S-tier if you already live in SQL + Python.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.
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