Compare AI tools

	Figma AI A	HeyGen S	Devin A	Ideogram S
Tagline	AI features baked into the design tool you already use.	AI avatar videos. Record once, speak any language.	Cognition Labs' autonomous coding engineer.	The one that actually gets text in images right.
Category	Design	Video	Agents	Image
Pricing	Included with Figma plans	Free + $24-$65/mo	$500/mo	Free + $8/mo + $20/mo + $60/mo
Best for	Designers already on Figma.	Course creators, multilingual marketers, anyone scaling video content.	Engineering teams offloading tickets. Ops/platform work.	Anything with text — posters, ads, album covers, slide decks.
Strengths	First drafts with Make Designs Rename/rearrange layers automatically Natural language asset search	Clone your face + voice in 2 minutes Instant translation into 40+ languages with lip sync Avatars look less uncanny than competitors	Works like an engineer — takes Slack tasks, opens PRs Handles multi-hour engineering work Reports back with what it did	Best text rendering in the game Strong free tier Good for logos, posters, thumbnails
Weaknesses	Features vary by plan + region Still rolling out	Pricey for serious volume Long shots still feel off Ethics — easy to misuse	Expensive Best for well-scoped tasks Not for solo hobbyists	Aesthetic ceiling below Midjourney Less style variety
Kai's verdict	A-tier. No reason not to use it if you're on Figma. Not worth switching for.	S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.	A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.	S-tier for text-in-image. Use this for posters, Midjourney for art.
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