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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
Agents
Voice
Video
Audio
Research
Coding
Chatbots
Image
Meetings
Design
Productivity
Writing
Data
Marketing
Education
Figma AI
A
Ideogram
S
Fathom
S
Sora
A
TaglineAI features baked into the design tool you already use.The one that actually gets text in images right.Meeting notes, free forever for individuals.OpenAI's video model. Long clips, cinematic quality.
CategoryDesignImageMeetingsVideo
PricingIncluded with Figma plansFree + $8/mo + $20/mo + $60/moFree for individuals + $15-$29/user/mo teamsIncluded with ChatGPT Plus/Pro
Best forDesigners already on Figma.Anything with text — posters, ads, album covers, slide decks.Solo operators, freelancers, small teams on a budget.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Bot-joining model
  • Team features gated
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for solo + free. The best free option, hands down.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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