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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Figma AI
A
Ideogram
S
Adobe Firefly
A
Sora
A
TaglineAI features baked into the design tool you already use.The one that actually gets text in images right.Commercially safe image gen, deeply integrated with Photoshop.OpenAI's video model. Long clips, cinematic quality.
CategoryDesignImageImageVideo
PricingIncluded with Figma plansFree + $8/mo + $20/mo + $60/moFree + included with Creative CloudIncluded with ChatGPT Plus/Pro
Best forDesigners already on Figma.Anything with text — posters, ads, album covers, slide decks.Anyone in Creative Cloud. Brands that need copyright clarity.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.S-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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