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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
Audio
Research
Agents
Coding
Chatbots
Image
Video
Voice
Meetings
Design
Productivity
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Data
Marketing
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Figma AI
A
Ideogram
S
Hex
A
Sora
A
TaglineAI features baked into the design tool you already use.The one that actually gets text in images right.Modern data notebook with Magic AI assistant.OpenAI's video model. Long clips, cinematic quality.
CategoryDesignImageDataVideo
PricingIncluded with Figma plansFree + $8/mo + $20/mo + $60/moFree + $28+/user/moIncluded with ChatGPT Plus/Pro
Best forDesigners already on Figma.Anything with text — posters, ads, album covers, slide decks.Data teams at startups + enterprises.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Overkill for casual users
  • Enterprise pricing
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier for data teams. S-tier if you already live in SQL + Python.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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