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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
Audio
Research
Agents
Coding
Chatbots
Image
Video
Voice
Meetings
Design
Productivity
Writing
Data
Marketing
Education
Figma AI
A
Ideogram
S
Lex
A
Devin
A
TaglineAI features baked into the design tool you already use.The one that actually gets text in images right.Google Docs with an AI collaborator baked in.Cognition Labs' autonomous coding engineer.
CategoryDesignImageWritingAgents
PricingIncluded with Figma plansFree + $8/mo + $20/mo + $60/moFree + $12/mo$500/mo
Best forDesigners already on Figma.Anything with text — posters, ads, album covers, slide decks.Essays, long-form drafts, thinking on the page.Engineering teams offloading tickets. Ops/platform work.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.
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