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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Figma AI
A
Ideogram
S
Sora
A
Devin
A
TaglineAI features baked into the design tool you already use.The one that actually gets text in images right.OpenAI's video model. Long clips, cinematic quality.Cognition Labs' autonomous coding engineer.
CategoryDesignImageVideoAgents
PricingIncluded with Figma plansFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus/Pro$500/mo
Best forDesigners already on Figma.Anything with text — posters, ads, album covers, slide decks.ChatGPT subscribers experimenting with cinematic shots.Engineering teams offloading tickets. Ops/platform work.
Strengths
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
Weaknesses
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
Kai's verdictA-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.
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