Compare AI tools

	Adobe Firefly A	DALL-E 3 B	Ideogram S	Figma AI A
Tagline	Commercially safe image gen, deeply integrated with Photoshop.	OpenAI's image model. Built into ChatGPT Plus.	The one that actually gets text in images right.	AI features baked into the design tool you already use.
Category	Image	Image	Image	Design
Pricing	Free + included with Creative Cloud	Included with ChatGPT Plus $20/mo	Free + $8/mo + $20/mo + $60/mo	Included with Figma plans
Best for	Anyone in Creative Cloud. Brands that need copyright clarity.	ChatGPT Plus users who want images without paying extra.	Anything with text — posters, ads, album covers, slide decks.	Designers already on Figma.
Strengths	Trained on licensed content — commercially safe Generative Fill in Photoshop is incredible Native to Adobe ecosystem	Excellent prompt understanding Built into ChatGPT — no extra subscription Good at composition + concepts	Best text rendering in the game Strong free tier Good for logos, posters, thumbnails	First drafts with Make Designs Rename/rearrange layers automatically Natural language asset search
Weaknesses	Aesthetic ceiling below Midjourney Tied to Adobe subscription	Aesthetic ceiling below Midjourney + Ideogram Text rendering worse than Ideogram No fine control	Aesthetic ceiling below Midjourney Less style variety	Features vary by plan + region Still rolling out
Kai's verdict	S-tier inside Photoshop (Generative Fill). B-tier standalone.	B-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.	S-tier for text-in-image. Use this for posters, Midjourney for art.	A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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