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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Figma AI
A
Devin
A
Ideogram
S
TaglineCommercially safe image gen, deeply integrated with Photoshop.AI features baked into the design tool you already use.Cognition Labs' autonomous coding engineer.The one that actually gets text in images right.
CategoryImageDesignAgentsImage
PricingFree + included with Creative CloudIncluded with Figma plans$500/moFree + $8/mo + $20/mo + $60/mo
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Designers already on Figma.Engineering teams offloading tickets. Ops/platform work.Anything with text — posters, ads, album covers, slide decks.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Features vary by plan + region
  • Still rolling out
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
  • Aesthetic ceiling below Midjourney
  • Less style variety
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.S-tier for text-in-image. Use this for posters, Midjourney for art.
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