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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Figma AI
A
Ideogram
S
NotebookLM
S
TaglineCommercially safe image gen, deeply integrated with Photoshop.AI features baked into the design tool you already use.The one that actually gets text in images right.Google's research notebook. Turns your docs into a podcast.
CategoryImageDesignImageResearch
PricingFree + included with Creative CloudIncluded with Figma plansFree + $8/mo + $20/mo + $60/moFree
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Designers already on Figma.Anything with text — posters, ads, album covers, slide decks.Students, researchers, anyone with a stack of PDFs or a topic to learn.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Upload anything, ask questions, get cited answers
  • Audio Overview turns docs into a 10-min podcast
  • Great for studying
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Google-only
  • Can be slow on large corpora
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for study. The Audio Overview is a killer feature. Try it with three of your favorite PDFs.
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