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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Figma AI
A
Ideogram
S
Sora
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.AI features baked into the design tool you already use.The one that actually gets text in images right.OpenAI's video model. Long clips, cinematic quality.
CategoryImageDesignImageVideo
PricingFree + included with Creative CloudIncluded with Figma plansFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus/Pro
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Designers already on Figma.Anything with text — posters, ads, album covers, slide decks.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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