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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Ideogram
S
Figma AI
A
Hex
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.The one that actually gets text in images right.AI features baked into the design tool you already use.Modern data notebook with Magic AI assistant.
CategoryImageImageDesignData
PricingFree + included with Creative CloudFree + $8/mo + $20/mo + $60/moIncluded with Figma plansFree + $28+/user/mo
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Anything with text — posters, ads, album covers, slide decks.Designers already on Figma.Data teams at startups + enterprises.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Overkill for casual users
  • Enterprise pricing
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier for data teams. S-tier if you already live in SQL + Python.
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