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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Ideogram
S
Figma AI
A
Sora
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.The one that actually gets text in images right.AI features baked into the design tool you already use.OpenAI's video model. Long clips, cinematic quality.
CategoryImageImageDesignVideo
PricingFree + included with Creative CloudFree + $8/mo + $20/mo + $60/moIncluded with Figma plansIncluded with ChatGPT Plus/Pro
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Anything with text — posters, ads, album covers, slide decks.Designers already on Figma.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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