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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Ideogram
S
Lex
A
Sora
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.The one that actually gets text in images right.Google Docs with an AI collaborator baked in.OpenAI's video model. Long clips, cinematic quality.
CategoryImageImageWritingVideo
PricingFree + included with Creative CloudFree + $8/mo + $20/mo + $60/moFree + $12/moIncluded with ChatGPT Plus/Pro
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Anything with text — posters, ads, album covers, slide decks.Essays, long-form drafts, thinking on the page.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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