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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Lex
A
Sora
A
Ideogram
S
TaglineCommercially safe image gen, deeply integrated with Photoshop.Google Docs with an AI collaborator baked in.OpenAI's video model. Long clips, cinematic quality.The one that actually gets text in images right.
CategoryImageWritingVideoImage
PricingFree + included with Creative CloudFree + $12/moIncluded with ChatGPT Plus/ProFree + $8/mo + $20/mo + $60/mo
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Essays, long-form drafts, thinking on the page.ChatGPT subscribers experimenting with cinematic shots.Anything with text — posters, ads, album covers, slide decks.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Aesthetic ceiling below Midjourney
  • Less style variety
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier for text-in-image. Use this for posters, Midjourney for art.
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