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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Chatbots
Research
Coding
Image
Video
Voice
Meetings
Design
Productivity
Audio
Writing
Agents
Dev Platform
Data
Marketing
Education
Adobe Firefly
A
Perplexity
S
HeyGen
S
Figma AI
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.AI search done right. Cited answers, not chat theater.AI avatar videos. Record once, speak any language.AI features baked into the design tool you already use.
CategoryImageResearchVideoDesign
PricingFree + included with Creative CloudFree + $20/mo ProFree + $24-$65/moIncluded with Figma plans
Best forAnyone in Creative Cloud. Brands that need copyright clarity.Replacing Google for any question where you want a cited answer in seconds.Course creators, multilingual marketers, anyone scaling video content.Designers already on Figma.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Sources every claim
  • Fast, current answers
  • Pro Search runs multi-step research
  • Spaces for persistent context
  • Clone your face + voice in 2 minutes
  • Instant translation into 40+ languages with lip sync
  • Avatars look less uncanny than competitors
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Not a general chatbot
  • Answers can be shallow on complex topics
  • Pricey for serious volume
  • Long shots still feel off
  • Ethics — easy to misuse
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for search. I use it before Google now. If you're still Googling everything, try this for a week.S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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