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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Sora
A
Figma AI
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.OpenAI's video model. Long clips, cinematic quality.AI features baked into the design tool you already use.
CategoryImageVideoDesign
PricingFree + included with Creative CloudIncluded with ChatGPT Plus/ProIncluded with Figma plans
Best forAnyone in Creative Cloud. Brands that need copyright clarity.ChatGPT subscribers experimenting with cinematic shots.Designers already on Figma.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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