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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Adobe Firefly
A
Sora
A
Recraft
S
Framer
A
TaglineCommercially safe image gen, deeply integrated with Photoshop.OpenAI's video model. Long clips, cinematic quality.Vector + raster AI for designers. Actually controls the output.Design + publish sites with AI assists built in.
CategoryImageVideoImageDesign
PricingFree + included with Creative CloudIncluded with ChatGPT Plus/ProFree + $12-$48/moFree + $5-$30/mo
Best forAnyone in Creative Cloud. Brands that need copyright clarity.ChatGPT subscribers experimenting with cinematic shots.Designers, brand teams, anyone needing vector output or tight style control.Designers shipping marketing sites without engineers.
Strengths
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • AI generates sections + copy + layouts
  • Designer-first publishing (not just templates)
  • Great animations
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Less flexible than raw code
  • Pricing per-site adds up
Kai's verdictS-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier for designers. The only one that takes vectors seriously.A-tier for designer-led sites. S-tier if animations matter.
LinkOpen →Open →Open →Open →