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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Hex
A
Figma AI
A
Adobe Firefly
A
TaglineModern data notebook with Magic AI assistant.AI features baked into the design tool you already use.Commercially safe image gen, deeply integrated with Photoshop.
CategoryDataDesignImage
PricingFree + $28+/user/moIncluded with Figma plansFree + included with Creative Cloud
Best forData teams at startups + enterprises.Designers already on Figma.Anyone in Creative Cloud. Brands that need copyright clarity.
Strengths
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
Weaknesses
  • Overkill for casual users
  • Enterprise pricing
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
Kai's verdictA-tier for data teams. S-tier if you already live in SQL + Python.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier inside Photoshop (Generative Fill). B-tier standalone.
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