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Hex
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TaglineModern data notebook with Magic AI assistant.An agentic iPhone home screen that replaces your static icon grid with AI widgets that proactively surface health, calendar, finance, and local context — without you having to open a single app.AI avatar videos. Record once, speak any language.AI-powered networked notes. Roam with a brain.
CategoryDataAgentsVideoProductivity
PricingFree + $28+/user/moWaitlist / Beta (pricing not yet disclosed)Free + $24-$65/mo$10/mo
Best forData teams at startups + enterprises.iPhone power users who are frustrated that Siri is still reactive and want their home screen to actually anticipate their day.Course creators, multilingual marketers, anyone scaling video content.Knowledge workers + thinkers who want AI in their second brain.
Strengths
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • Ambient, proactive intelligence delivered via native iOS widgets — no app-switching required
  • Cross-domain context: health, calendar, email, finances, and local recommendations in one layer
  • Works within iOS permission model (no jailbreak or sideloading), making App Store approval plausible
  • Strong pre-launch signal: 25k+ waitlist and backing from a16z, True Ventures, and SV Angel
  • Clone your face + voice in 2 minutes
  • Instant translation into 40+ languages with lip sync
  • Avatars look less uncanny than competitors
  • AI auto-links related notes
  • Generates backlinks + summaries
  • Clean, minimal UX
Weaknesses
  • Overkill for casual users
  • Enterprise pricing
  • Still pre-launch / beta — zero proven track record and no public pricing yet
  • iPhone-only by design, which immediately locks out half the smartphone market
  • Battery drain and privacy concerns from constant ambient context scanning are real and unresolved
  • Pricey for serious volume
  • Long shots still feel off
  • Ethics — easy to misuse
  • Expensive for just notes
  • Smaller community than Obsidian
Kai's verdictA-tier for data teams. S-tier if you already live in SQL + Python.The concept is genuinely compelling — turning the home screen into a living AI layer is a smarter bet than yet another chat interface — but this is vaporware until it ships publicly and we see whether Apple's sandbox lets it breathe. (Verdict pending Phi's full review.)S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.A-tier. Niche but beloved. If you've outgrown Notion, try this.
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