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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Cursor
S
Sora
A
Figma AI
A
TaglineThe one that actually gets text in images right.VS Code fork that made AI coding actually work.OpenAI's video model. Long clips, cinematic quality.AI features baked into the design tool you already use.
CategoryImageCodingVideoDesign
PricingFree + $8/mo + $20/mo + $60/moFree + $20/mo Pro + $40/mo BusinessIncluded with ChatGPT Plus/ProIncluded with Figma plans
Best forAnything with text — posters, ads, album covers, slide decks.Developers. Non-developers who want to ship working code.ChatGPT subscribers experimenting with cinematic shots.Designers already on Figma.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Tab completion feels like mind-reading
  • Composer for multi-file edits
  • Runs Claude, GPT, Gemini — you pick
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Can feel overwhelming for non-coders
  • Expensive at scale
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for coding. If you write code of any kind, this pays back the $20 in a day.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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