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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
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Ideogram
S
DALL-E 3
B
Figma AI
A
Fathom
S
TaglineThe one that actually gets text in images right.OpenAI's image model. Built into ChatGPT Plus.AI features baked into the design tool you already use.Meeting notes, free forever for individuals.
CategoryImageImageDesignMeetings
PricingFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus $20/moIncluded with Figma plansFree for individuals + $15-$29/user/mo teams
Best forAnything with text — posters, ads, album covers, slide decks.ChatGPT Plus users who want images without paying extra.Designers already on Figma.Solo operators, freelancers, small teams on a budget.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Excellent prompt understanding
  • Built into ChatGPT — no extra subscription
  • Good at composition + concepts
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Aesthetic ceiling below Midjourney + Ideogram
  • Text rendering worse than Ideogram
  • No fine control
  • Features vary by plan + region
  • Still rolling out
  • Bot-joining model
  • Team features gated
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.B-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for solo + free. The best free option, hands down.
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