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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
DALL-E 3
B
Recraft
S
Gemini
A
TaglineThe one that actually gets text in images right.OpenAI's image model. Built into ChatGPT Plus.Vector + raster AI for designers. Actually controls the output.Google's answer. Best integrated with Workspace + free for a lot.
CategoryImageImageImageChatbots
PricingFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus $20/moFree + $12-$48/moFree + $20/mo Advanced (bundled with 2TB Drive)
Best forAnything with text — posters, ads, album covers, slide decks.ChatGPT Plus users who want images without paying extra.Designers, brand teams, anyone needing vector output or tight style control.Anyone already on Google, research tasks, summarizing long documents.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Excellent prompt understanding
  • Built into ChatGPT — no extra subscription
  • Good at composition + concepts
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Native Google Workspace integration
  • Very long context (1M+)
  • Deep Research feature
  • Free tier is generous
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Aesthetic ceiling below Midjourney + Ideogram
  • Text rendering worse than Ideogram
  • No fine control
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Writing quality trails Claude
  • Over-refusals on edge content
  • UI is cluttered
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.B-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.S-tier for designers. The only one that takes vectors seriously.A-tier. The Deep Research feature is genuinely useful. Don't sleep on it if you're already paying Google.
LinkOpen →Open →Open →Open →