Compare AI tools

	Ideogram S	Figma AI A	DALL-E 3 B	Adobe Firefly A
Tagline	The one that actually gets text in images right.	AI features baked into the design tool you already use.	OpenAI's image model. Built into ChatGPT Plus.	Commercially safe image gen, deeply integrated with Photoshop.
Category	Image	Design	Image	Image
Pricing	Free + $8/mo + $20/mo + $60/mo	Included with Figma plans	Included with ChatGPT Plus $20/mo	Free + included with Creative Cloud
Best for	Anything with text — posters, ads, album covers, slide decks.	Designers already on Figma.	ChatGPT Plus users who want images without paying extra.	Anyone in Creative Cloud. Brands that need copyright clarity.
Strengths	Best text rendering in the game Strong free tier Good for logos, posters, thumbnails	First drafts with Make Designs Rename/rearrange layers automatically Natural language asset search	Excellent prompt understanding Built into ChatGPT — no extra subscription Good at composition + concepts	Trained on licensed content — commercially safe Generative Fill in Photoshop is incredible Native to Adobe ecosystem
Weaknesses	Aesthetic ceiling below Midjourney Less style variety	Features vary by plan + region Still rolling out	Aesthetic ceiling below Midjourney + Ideogram Text rendering worse than Ideogram No fine control	Aesthetic ceiling below Midjourney Tied to Adobe subscription
Kai's verdict	S-tier for text-in-image. Use this for posters, Midjourney for art.	A-tier. No reason not to use it if you're on Figma. Not worth switching for.	B-tier standalone, A-tier value if you already pay ChatGPT. Don't pay for it separately.	S-tier inside Photoshop (Generative Fill). B-tier standalone.
Link	Open →	Open →	Open →	Open →