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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Figma AI
A
Fathom
S
Cursor
S
TaglineThe one that actually gets text in images right.AI features baked into the design tool you already use.Meeting notes, free forever for individuals.VS Code fork that made AI coding actually work.
CategoryImageDesignMeetingsCoding
PricingFree + $8/mo + $20/mo + $60/moIncluded with Figma plansFree for individuals + $15-$29/user/mo teamsFree + $20/mo Pro + $40/mo Business
Best forAnything with text — posters, ads, album covers, slide decks.Designers already on Figma.Solo operators, freelancers, small teams on a budget.Developers. Non-developers who want to ship working code.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
  • Tab completion feels like mind-reading
  • Composer for multi-file edits
  • Runs Claude, GPT, Gemini — you pick
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Bot-joining model
  • Team features gated
  • Can feel overwhelming for non-coders
  • Expensive at scale
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for solo + free. The best free option, hands down.S-tier for coding. If you write code of any kind, this pays back the $20 in a day.
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