Compare AI tools

	Ideogram S	Figma AI A	Adobe Firefly A	Perplexity S
Tagline	The one that actually gets text in images right.	AI features baked into the design tool you already use.	Commercially safe image gen, deeply integrated with Photoshop.	AI search done right. Cited answers, not chat theater.
Category	Image	Design	Image	Research
Pricing	Free + $8/mo + $20/mo + $60/mo	Included with Figma plans	Free + included with Creative Cloud	Free + $20/mo Pro
Best for	Anything with text — posters, ads, album covers, slide decks.	Designers already on Figma.	Anyone in Creative Cloud. Brands that need copyright clarity.	Replacing Google for any question where you want a cited answer in seconds.
Strengths	Best text rendering in the game Strong free tier Good for logos, posters, thumbnails	First drafts with Make Designs Rename/rearrange layers automatically Natural language asset search	Trained on licensed content — commercially safe Generative Fill in Photoshop is incredible Native to Adobe ecosystem	Sources every claim Fast, current answers Pro Search runs multi-step research Spaces for persistent context
Weaknesses	Aesthetic ceiling below Midjourney Less style variety	Features vary by plan + region Still rolling out	Aesthetic ceiling below Midjourney Tied to Adobe subscription	Not a general chatbot Answers can be shallow on complex topics
Kai's verdict	S-tier for text-in-image. Use this for posters, Midjourney for art.	A-tier. No reason not to use it if you're on Figma. Not worth switching for.	S-tier inside Photoshop (Generative Fill). B-tier standalone.	S-tier for search. I use it before Google now. If you're still Googling everything, try this for a week.
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