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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Figma AI
A
Adobe Firefly
A
Sora
A
TaglineThe one that actually gets text in images right.AI features baked into the design tool you already use.Commercially safe image gen, deeply integrated with Photoshop.OpenAI's video model. Long clips, cinematic quality.
CategoryImageDesignImageVideo
PricingFree + $8/mo + $20/mo + $60/moIncluded with Figma plansFree + included with Creative CloudIncluded with ChatGPT Plus/Pro
Best forAnything with text — posters, ads, album covers, slide decks.Designers already on Figma.Anyone in Creative Cloud. Brands that need copyright clarity.ChatGPT subscribers experimenting with cinematic shots.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.
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