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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
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Ideogram
S
Figma AI
A
Lex
A
Devin
A
TaglineThe one that actually gets text in images right.AI features baked into the design tool you already use.Google Docs with an AI collaborator baked in.Cognition Labs' autonomous coding engineer.
CategoryImageDesignWritingAgents
PricingFree + $8/mo + $20/mo + $60/moIncluded with Figma plansFree + $12/mo$500/mo
Best forAnything with text — posters, ads, album covers, slide decks.Designers already on Figma.Essays, long-form drafts, thinking on the page.Engineering teams offloading tickets. Ops/platform work.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.
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