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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Figma AI
A
Perplexity
S
NotebookLM
S
TaglineThe one that actually gets text in images right.AI features baked into the design tool you already use.AI search done right. Cited answers, not chat theater.Google's research notebook. Turns your docs into a podcast.
CategoryImageDesignResearchResearch
PricingFree + $8/mo + $20/mo + $60/moIncluded with Figma plansFree + $20/mo ProFree
Best forAnything with text — posters, ads, album covers, slide decks.Designers already on Figma.Replacing Google for any question where you want a cited answer in seconds.Students, researchers, anyone with a stack of PDFs or a topic to learn.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Sources every claim
  • Fast, current answers
  • Pro Search runs multi-step research
  • Spaces for persistent context
  • Upload anything, ask questions, get cited answers
  • Audio Overview turns docs into a 10-min podcast
  • Great for studying
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Not a general chatbot
  • Answers can be shallow on complex topics
  • Google-only
  • Can be slow on large corpora
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for search. I use it before Google now. If you're still Googling everything, try this for a week.S-tier for study. The Audio Overview is a killer feature. Try it with three of your favorite PDFs.
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