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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Figma AI
A
Replicate
S
Ollama
S
TaglineThe one that actually gets text in images right.AI features baked into the design tool you already use.Run any open-source AI model with an API call.Run LLMs locally. One-line install, GUI optional.
CategoryImageDesignDev PlatformDev Platform
PricingFree + $8/mo + $20/mo + $60/moIncluded with Figma plansPay per second of computeFree + open source
Best forAnything with text — posters, ads, album covers, slide decks.Designers already on Figma.Developers using open-source models (Flux, SDXL, Whisper, etc).Devs wanting offline/local LLMs for privacy or experimentation.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Tens of thousands of models (image, video, audio, LLMs)
  • One-line API for any model
  • Cog framework for custom model deploy
  • Run Llama, Mistral, Qwen, etc. on your laptop
  • Simple CLI + API
  • Hardware-aware (picks the right quant)
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
  • Cold starts on less-popular models
  • Pricing gets real at scale
  • Needs beefy laptop for larger models
  • Speed way behind cloud APIs
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for open-source model APIs. The default in this space.S-tier for local inference. If you care about privacy or want to tinker, install this today.
LinkOpen →Open →Open →Open →