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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
Audio
Research
Agents
Coding
Chatbots
Image
Video
Voice
Meetings
Design
Productivity
Writing
Data
Marketing
Education
Ideogram
S
Adobe Firefly
A
Fathom
S
Figma AI
A
TaglineThe one that actually gets text in images right.Commercially safe image gen, deeply integrated with Photoshop.Meeting notes, free forever for individuals.AI features baked into the design tool you already use.
CategoryImageImageMeetingsDesign
PricingFree + $8/mo + $20/mo + $60/moFree + included with Creative CloudFree for individuals + $15-$29/user/mo teamsIncluded with Figma plans
Best forAnything with text — posters, ads, album covers, slide decks.Anyone in Creative Cloud. Brands that need copyright clarity.Solo operators, freelancers, small teams on a budget.Designers already on Figma.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Bot-joining model
  • Team features gated
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.S-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for solo + free. The best free option, hands down.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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