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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
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Ideogram
S
Adobe Firefly
A
Figma AI
A
Fathom
S
TaglineThe one that actually gets text in images right.Commercially safe image gen, deeply integrated with Photoshop.AI features baked into the design tool you already use.Meeting notes, free forever for individuals.
CategoryImageImageDesignMeetings
PricingFree + $8/mo + $20/mo + $60/moFree + included with Creative CloudIncluded with Figma plansFree for individuals + $15-$29/user/mo teams
Best forAnything with text — posters, ads, album covers, slide decks.Anyone in Creative Cloud. Brands that need copyright clarity.Designers already on Figma.Solo operators, freelancers, small teams on a budget.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Features vary by plan + region
  • Still rolling out
  • Bot-joining model
  • Team features gated
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.S-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. No reason not to use it if you're on Figma. Not worth switching for.S-tier for solo + free. The best free option, hands down.
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