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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Hex
A
Perplexity
S
Figma AI
A
TaglineThe one that actually gets text in images right.Modern data notebook with Magic AI assistant.AI search done right. Cited answers, not chat theater.AI features baked into the design tool you already use.
CategoryImageDataResearchDesign
PricingFree + $8/mo + $20/mo + $60/moFree + $28+/user/moFree + $20/mo ProIncluded with Figma plans
Best forAnything with text — posters, ads, album covers, slide decks.Data teams at startups + enterprises.Replacing Google for any question where you want a cited answer in seconds.Designers already on Figma.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • Sources every claim
  • Fast, current answers
  • Pro Search runs multi-step research
  • Spaces for persistent context
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Overkill for casual users
  • Enterprise pricing
  • Not a general chatbot
  • Answers can be shallow on complex topics
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier for data teams. S-tier if you already live in SQL + Python.S-tier for search. I use it before Google now. If you're still Googling everything, try this for a week.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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