Compare AI tools
Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via
?tools=claude,chatgpt,gemini.Pick tools (4 selected)
coding
image
productivity
writing
marketing
Ideogram S | HeyGen S | Runway S | Hex A | |
|---|---|---|---|---|
| Tagline | The one that actually gets text in images right. | AI avatar videos. Record once, speak any language. | The pro's AI video tool. Gen-4 is the current bar. | Modern data notebook with Magic AI assistant. |
| Category | image | video | video | data |
| Pricing | Free + $8/mo + $20/mo + $60/mo | Free + $24-$65/mo | Free + $15-$95/mo | Free + $28+/user/mo |
| Best for | Anything with text — posters, ads, album covers, slide decks. | Course creators, multilingual marketers, anyone scaling video content. | Marketing video, pitch decks, b-roll, creative shorts. | Data teams at startups + enterprises. |
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| Kai's verdict | S-tier for text-in-image. Use this for posters, Midjourney for art. | S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code. | S-tier. Market leader with reason. Start here for serious video. | A-tier for data teams. S-tier if you already live in SQL + Python. |
| Link | Open → | Open → | Open → | Open → |