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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Lex
A
Figma AI
A
TaglineThe one that actually gets text in images right.Google Docs with an AI collaborator baked in.AI features baked into the design tool you already use.
CategoryImageWritingDesign
PricingFree + $8/mo + $20/mo + $60/moFree + $12/moIncluded with Figma plans
Best forAnything with text — posters, ads, album covers, slide decks.Essays, long-form drafts, thinking on the page.Designers already on Figma.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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