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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
Agents
Voice
Video
Audio
Research
Coding
Chatbots
Image
Meetings
Design
Productivity
Writing
Data
Marketing
Education
Ideogram
S
Lex
A
Figma AI
A
Devin
A
TaglineThe one that actually gets text in images right.Google Docs with an AI collaborator baked in.AI features baked into the design tool you already use.Cognition Labs' autonomous coding engineer.
CategoryImageWritingDesignAgents
PricingFree + $8/mo + $20/mo + $60/moFree + $12/moIncluded with Figma plans$500/mo
Best forAnything with text — posters, ads, album covers, slide decks.Essays, long-form drafts, thinking on the page.Designers already on Figma.Engineering teams offloading tickets. Ops/platform work.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Works like an engineer — takes Slack tasks, opens PRs
  • Handles multi-hour engineering work
  • Reports back with what it did
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Features vary by plan + region
  • Still rolling out
  • Expensive
  • Best for well-scoped tasks
  • Not for solo hobbyists
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier for the right use case. Not for solo devs. If you manage engineers, try one license.
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