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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Midjourney
S
Flux (Black Forest Labs)
A
Figma AI
A
TaglineThe one that actually gets text in images right.The aesthetic gold standard for AI image generation.Open weights + strong photorealism. The open-source answer.AI features baked into the design tool you already use.
Categoryimageimageimagedesign
PricingFree + $8/mo + $20/mo + $60/mo$10-$120/moAPI + open weights (Schnell is Apache 2.0)Included with Figma plans
Best forAnything with text — posters, ads, album covers, slide decks.Anyone who wants beautiful images without thinking about prompts.Developers + power users who want control and privacy.Designers already on Figma.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Best-in-class art direction
  • v7 is stunning
  • Great style consistency
  • Runs locally on a beefy GPU
  • Very photoreal
  • Best open-weight model
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • No free tier
  • Discord-first UX (web now available)
  • Less controllable than ComfyUI
  • Harder to use than hosted tools
  • Needs infra
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for aesthetics. If you care how it looks more than how it's made, this wins.A-tier. S-tier if you self-host. The reason open-source image gen matters.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
LinkOpen →Open →Open →Open →