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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Coding
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Ideogram
S
OpenRouter
S
Recraft
S
Gemini
A
TaglineThe one that actually gets text in images right.One API, every model. Pay-as-you-go, no subscriptions.Vector + raster AI for designers. Actually controls the output.Google's answer. Best integrated with Workspace + free for a lot.
CategoryImageDev PlatformImageChatbots
PricingFree + $8/mo + $20/mo + $60/moPay per token — model-dependentFree + $12-$48/moFree + $20/mo Advanced (bundled with 2TB Drive)
Best forAnything with text — posters, ads, album covers, slide decks.Developers experimenting across models. Apps that want fallback logic.Designers, brand teams, anyone needing vector output or tight style control.Anyone already on Google, research tasks, summarizing long documents.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • 300+ models from one endpoint
  • Automatic fallbacks between providers
  • No subscription — just pay what you use
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Native Google Workspace integration
  • Very long context (1M+)
  • Deep Research feature
  • Free tier is generous
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Slight markup over direct API
  • Some provider features not exposed
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Writing quality trails Claude
  • Over-refusals on edge content
  • UI is cluttered
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for model-shopping. I use this for every prototype before committing.S-tier for designers. The only one that takes vectors seriously.A-tier. The Deep Research feature is genuinely useful. Don't sleep on it if you're already paying Google.
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