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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Recraft
S
Leonardo.ai
A
Gemini
A
TaglineThe one that actually gets text in images right.Vector + raster AI for designers. Actually controls the output.Gamer + creator image gen with model fine-tuning built in.Google's answer. Best integrated with Workspace + free for a lot.
CategoryImageImageImageChatbots
PricingFree + $8/mo + $20/mo + $60/moFree + $12-$48/moFree + $12-$60/moFree + $20/mo Advanced (bundled with 2TB Drive)
Best forAnything with text — posters, ads, album covers, slide decks.Designers, brand teams, anyone needing vector output or tight style control.Indie game devs, illustrators, anyone training custom style models.Anyone already on Google, research tasks, summarizing long documents.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Train your own models on your style/character
  • Great for game art + concept art
  • Generous free tier
  • Native Google Workspace integration
  • Very long context (1M+)
  • Deep Research feature
  • Free tier is generous
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • General output behind Midjourney
  • Can be overwhelming
  • Writing quality trails Claude
  • Over-refusals on edge content
  • UI is cluttered
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.S-tier for designers. The only one that takes vectors seriously.A-tier for creators training custom looks. B-tier for general use.A-tier. The Deep Research feature is genuinely useful. Don't sleep on it if you're already paying Google.
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