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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
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Video
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Image
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Ideogram
S
Sora
A
Fathom
S
Figma AI
A
TaglineThe one that actually gets text in images right.OpenAI's video model. Long clips, cinematic quality.Meeting notes, free forever for individuals.AI features baked into the design tool you already use.
CategoryImageVideoMeetingsDesign
PricingFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus/ProFree for individuals + $15-$29/user/mo teamsIncluded with Figma plans
Best forAnything with text — posters, ads, album covers, slide decks.ChatGPT subscribers experimenting with cinematic shots.Solo operators, freelancers, small teams on a budget.Designers already on Figma.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Unlimited free tier for solo use
  • Strong summaries + action items
  • Works in Zoom, Meet, Teams
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Bot-joining model
  • Team features gated
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier for solo + free. The best free option, hands down.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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