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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Ideogram
S
Sora
A
Figma AI
A
Hex
A
TaglineThe one that actually gets text in images right.OpenAI's video model. Long clips, cinematic quality.AI features baked into the design tool you already use.Modern data notebook with Magic AI assistant.
CategoryImageVideoDesignData
PricingFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus/ProIncluded with Figma plansFree + $28+/user/mo
Best forAnything with text — posters, ads, album covers, slide decks.ChatGPT subscribers experimenting with cinematic shots.Designers already on Figma.Data teams at startups + enterprises.
Strengths
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
Weaknesses
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Features vary by plan + region
  • Still rolling out
  • Overkill for casual users
  • Enterprise pricing
Kai's verdictS-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier for data teams. S-tier if you already live in SQL + Python.
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