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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Leonardo.ai
A
Gemini
A
Recraft
S
Rows
A
TaglineGamer + creator image gen with model fine-tuning built in.Google's answer. Best integrated with Workspace + free for a lot.Vector + raster AI for designers. Actually controls the output.Spreadsheets with AI + live integrations baked in.
CategoryImageChatbotsImageData
PricingFree + $12-$60/moFree + $20/mo Advanced (bundled with 2TB Drive)Free + $12-$48/moFree + $19-$89/user/mo
Best forIndie game devs, illustrators, anyone training custom style models.Anyone already on Google, research tasks, summarizing long documents.Designers, brand teams, anyone needing vector output or tight style control.Ops teams, marketers, anyone building dashboards from multiple sources.
Strengths
  • Train your own models on your style/character
  • Great for game art + concept art
  • Generous free tier
  • Native Google Workspace integration
  • Very long context (1M+)
  • Deep Research feature
  • Free tier is generous
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Pull live data from Stripe, Slack, Google Analytics, etc.
  • AI functions inside cells
  • Modern UX
Weaknesses
  • General output behind Midjourney
  • Can be overwhelming
  • Writing quality trails Claude
  • Over-refusals on edge content
  • UI is cluttered
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Not a full Excel replacement for heavy users
  • Integrations best on paid tiers
Kai's verdictA-tier for creators training custom looks. B-tier for general use.A-tier. The Deep Research feature is genuinely useful. Don't sleep on it if you're already paying Google.S-tier for designers. The only one that takes vectors seriously.A-tier. The most interesting spreadsheet in years. Great for ops dashboards.
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