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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Leonardo.ai
A
Rows
A
Gemini
A
Recraft
S
TaglineGamer + creator image gen with model fine-tuning built in.Spreadsheets with AI + live integrations baked in.Google's answer. Best integrated with Workspace + free for a lot.Vector + raster AI for designers. Actually controls the output.
CategoryImageDataChatbotsImage
PricingFree + $12-$60/moFree + $19-$89/user/moFree + $20/mo Advanced (bundled with 2TB Drive)Free + $12-$48/mo
Best forIndie game devs, illustrators, anyone training custom style models.Ops teams, marketers, anyone building dashboards from multiple sources.Anyone already on Google, research tasks, summarizing long documents.Designers, brand teams, anyone needing vector output or tight style control.
Strengths
  • Train your own models on your style/character
  • Great for game art + concept art
  • Generous free tier
  • Pull live data from Stripe, Slack, Google Analytics, etc.
  • AI functions inside cells
  • Modern UX
  • Native Google Workspace integration
  • Very long context (1M+)
  • Deep Research feature
  • Free tier is generous
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
Weaknesses
  • General output behind Midjourney
  • Can be overwhelming
  • Not a full Excel replacement for heavy users
  • Integrations best on paid tiers
  • Writing quality trails Claude
  • Over-refusals on edge content
  • UI is cluttered
  • Less hyped than Midjourney
  • Learning curve for non-designers
Kai's verdictA-tier for creators training custom looks. B-tier for general use.A-tier. The most interesting spreadsheet in years. Great for ops dashboards.A-tier. The Deep Research feature is genuinely useful. Don't sleep on it if you're already paying Google.S-tier for designers. The only one that takes vectors seriously.
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