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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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S
Adobe Firefly
A
Hex
A
Figma AI
A
TaglineAI search done right. Cited answers, not chat theater.Commercially safe image gen, deeply integrated with Photoshop.Modern data notebook with Magic AI assistant.AI features baked into the design tool you already use.
CategoryResearchImageDataDesign
PricingFree + $20/mo ProFree + included with Creative CloudFree + $28+/user/moIncluded with Figma plans
Best forReplacing Google for any question where you want a cited answer in seconds.Anyone in Creative Cloud. Brands that need copyright clarity.Data teams at startups + enterprises.Designers already on Figma.
Strengths
  • Sources every claim
  • Fast, current answers
  • Pro Search runs multi-step research
  • Spaces for persistent context
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Not a general chatbot
  • Answers can be shallow on complex topics
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Overkill for casual users
  • Enterprise pricing
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for search. I use it before Google now. If you're still Googling everything, try this for a week.S-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier for data teams. S-tier if you already live in SQL + Python.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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